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Callaway Henderson Sotheby's International Realty is central New Jersey's premier real estate firm combining the rich heritage and deep experience of two highly respected families. John T. Henderson opened his first office in Princeton in 1953. Pete Callaway founded N.T. Callaway Real Estate in 1974 with its office located in a beautiful historic building at 4 Nassau Street in Princeton. When the firms merged in January 2012, the office continued to enjoy its prestigious Nassau Street location. The firm has grown, adding offices in the strategically located and delightful communities of Pennington, Cranbury, Lambertville, and Montgomery Township. With brokerage services that span Mercer, Middlesex, Hunterdon, and Somerset counties, and a roster of over 200 full-time Sales Associates, the firm is the local Sotheby's International Realty affiliate, and was the first real estate affiliate to join Sotheby's in 1974. As part of Sotheby's International Realty Affiliates LLC, Callaway Henderson Sotheby's is connected to the finest independent real estate companies and most prestigious clientele in the world.
The in-house marketing team concentrates on integrating our web media with print media for the most effective exposure. We develop and create customized print materials, such as multi-page color brochures, extensive room descriptions, floor plans, and flyers, and then design custom marketing programs specific to each property to enable effective distribution of these materials to the best target audiences. We illustrate each listing with professionally generated exterior and interior photographs that are used for the print display advertising campaign, the Callaway Henderson and Sotheby's International Realty web sites, listing sheets, brochures, and for the MLS databases. Callaway Henderson also has full-time copywriters who create the ad copy that appears in the initial feature ads and subsequent ad placement. The colors brochures are placed in each home and can be used as mailing pieces to our network of affiliates.
I have chosen to work with this firm for 30 years because I believe that Callaway Henderson Sotheby's International Realty provides me with the most effective tools available to ensure my clients a rewarding experience, both financially and emotionally, in the complex process of buying and selling their homes. We work diligently as a team to serve all our clients well.