Princeton Address - Real Estate Source

Barbara Blackwell
Broker Associate
609-915-5000
bblackwell@callawayhenderson.com

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About N. T. Callaway Real Estate


Founded originally as N.T. Callaway Real Estate in 1974 by Pete Callaway with its office located in a beautiful historic building at 4 Nassau Street in Princeton, New Jersey, the firm merged in January 2012 with Henderson Sotheby's International Realty to create the premier real estate firm in the greater Princeton area.  I joined the firm in 1985 as a sales associate and earned a full broker's license in 1995.  The firm has grown, adding offices in the strategically located and delightful communities of Pennington, Cranbury, and Montgomery Township. With brokerage services that span Mercer, Middlesex, Hunterdon,  and Somerset, counties, and a roster of over 200 full-time Sales Associates, the firm is currently the local Sotheby's International Realty affiliate, and was the first real estate affiliate to join Sotheby's in 1974.


N.T. Callaway Real Estate is an exclusive affiliate of Christie's Great Estates, Luxury Portfolio and Leading Real Estate Companies of the World. Our affiliations are a valuable asset in the marketing of Callaway's unique properties and afford the firm a worldwide referral network of the top-ranking independent real estate brokerage firms in the country and around the world.

My corporate website, www.bblackwell.ntcallaway.com, is registered with all the major search engines. We are linked to Christiesgreatestates.com, Luxuryportfolio.com, Relohomesearch.com, Realtor.com, Homes&land.com, Trulia, Zillow, The Wall street Journal and The New York Times. 87% of potential home buyers begin their search on the internet. As these statistics continue to rise, our strong web presence gives our clients the distinct advantage of attracting a global audience. Each of our listings enjoys its own web site which can be located by address through all major search engines.  The comprehensive exposure our listings enjoy on our site and on our affiliated sites attracts a record number of hits from prospective buyers, which we are able to successfully convert into property showings.  Even in this competitive market, N. T. Callaway Real Estate continues to be the dominant real estate firm in the Princeton area.

The in-house marketing team concentrates on integrating our web media with print media for the most effective exposure.  We develop and create customized print materials, such as multi-page color brochures, extensive room descriptions, floor plans, and flyers, and then design custom marketing programs specific to each property to enable effective distribution of these materials to the best target audiences. We illustrate each listing with professionally generated exterior and interior photographs that are used for the print display advertising campaign, the Callaway web site, listing sheets, brochures, and for the MLS database. Callaway also has full-time copywriters who create the ad copy that appears in the initial feature ads and subsequent ad placement.   The colors brochures are placed in each home and can be used as mailing pieces to our network of affiliates.

I have chosen to work with this firm for 24 years because I believe that N. T. Callaway Real Estate provides me with the most effective tools available to ensure my clients a rewarding experience, both financially and emotionally, in the complex process of buying and selling their homes.  We work diligently as a team to serve all our clients well.

 

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